Profile: Lucy Bradshaw

Profile: Lucy Bradshaw

Lucy Bradshaw is most known for her work on one of the most popular video games of all time, The Sims. In the late 1980s, Bradshaw obtained a B.A. in Pyschology from the University of Michigan, before moving to California and securing a job in video game production at LucasArts, before, later, Activision.

In 1997, she joined Maxis, a video game development company founded in 1987 by Will Wright and Jeff Braun. Initially created to publish Wright and Braun’s simulation city game, Sim City, Maxis quickly expanded as the non-linear simulation game pushed the limits of modern gaming. By 1994, Maxis had grown large with Sim City spin-offs and sequels, it relocated from Orinda California to Walnut Creek in 1994.

With the decline of Maxis after many follow-up games did not find the same success as Sim City, Maxis considered acquisitions in 1997, soon after Bradshaw came on board. Maxis successfully merged with Electronic Arts (EA) and the Bradshaw began working on a ‘dollhouse’ simulation game Maxis called simply, ‘The Sims’. Released in 2000, the game was a huge success and catapulted Maxis and Wright back into the spotlight.

Bradshaw then oversaw the development of several expansion packs for The Sims, as well as SimCity 3000 and SimCity 4. She was soon promoted to Executive Producer on The Sims 2 and worked with Wright on Maxis’ only other original title release, Spore (2008). Wright stepped down from the company soon after Spore was released.

In 2011, Bradshaw was promoted to General Manager of Maxis and began working on The Sims 3 and the several new expansion packs. Later, she became the Senior Vice President of Maxis, and began work on The Sims 4 and Dragon Age: Inquisition. However, the poor reception of a rebooted SimCity in 2013 and a later restructure of EA, saw Bradshaw leave the company after 23 years in 2015.

A typical day in The Sims

The Sims, powered by the work Bradshaw, Wright and Braun did, still enjoys international success fourteen years since its release. It’s recent reincarnation, The Sims 4, utilises EA’s Origin gaming platform to connect players to the web and allows EA to update the game periodically.

Bradshaw has been credited for her work on games such as,

Dragon Age: Inquisition (2014)

  • The Sims 4 (2014)
  • SimCity (2013)
  • Darkspore (2011)
  • Spore: Galactic Adventures (2009)
  • Spore Island (2009)
  • The Sims: Superstar (2003)
  • The Sims: Deluxe Edition (2002)
  • The Sims: Online (2002)
  • The Sims: Vacation (2002)
  • The Sims: Hot Date (2001)
  • SimCity 3000 Unlimited (2000)
  • Road Rash (1994)

Tell us: what is your favourite The Sims expansion pack and why?


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